Advertising and Promotions Managers

Average Base Salary:

JOB OPENINGS:

2100

Occupation Overview - Advertising and Promotions Managers

Plan direct or coordinate advertising policies and programs or produce collateral materials such as posters contests coupons or giveaways to create extra interest in the purchase of a product or service for a department an entire organization or on an account basis.
Training Courses for the Advertising and Promotions Managers Job Role

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Plan direct or coordinate advertising policies and programs or produce collateral materials such as posters contests coupons or giveaways to create extra interest in the purchase of a product or service for a department an entire organization or on an account basis.

Core Task Examples:

  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and execute advertising policies and strategies for organizations.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

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