Public Relations Specialists

Average Base Salary:

JOB OPENINGS:

27600

Occupation Overview - Public Relations Specialists

Promote or create an intended public image for individuals groups or organizations. May write or select material for release to various communications media. May specialize in using social media.
Training Courses for the Public Relations Specialists Job Role
Promote or create an intended public image for individuals groups or organizations. May write or select material for release to various communications media. May specialize in using social media.

Core Task Examples:

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Coach client representatives in effective communication with the public or with employees.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Prepare or deliver speeches to further public relations objectives.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Write press releases or other media communications to promote clients.

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