When is the last time you looked at your website? Take an honest look at all of your pages. You might be surprised to find a lot of old junk, irrelevant stuff and a confusing array of words that were put there for so-called SEO purposes. Here are some steps to help you build an amazing website.
Four Basic Steps to Help You Build an Amazing Website
Step One: Create Trust
Websites should create trust. Does everything on your website do that? Is it clear what your value proposition is? Who is behind the business? Is it a glossy website that looks like a template? Does your website cause excitement and interest in a product or service, or does it put you to sleep?
If you think you’re an SEO queen or king think again, Google algorithms are way smarter than you are and are constantly changing. So why not be real with your website. What product or service are you really excellent at?
Step Two: Tell a Story
Perhaps your website isn’t all that bad and just needs some tweaks here and there. However, sometimes you might find that by the time you start cleaning up your site it needs a total revamp.
Your website is your public face. You spend way too much time money and effort on your business to have your website look like a hand-me-down. It needs to have fresh, relevant and precise content that communicates your message to your customers. After all, your prospects judge your website’s credibility based on its design.
Step Three: Educate Your Audience
If you spend money on Google AdWords, LinkedIn ads and other sources of marketing, you want to make sure that when your prospects get to your website that your message is clear and crisp. But it also needs to be compelling, otherwise, you’re wasting your time.
Step Four: Step Up Your Design
Hire a professional web designer if you don’t have the time to mess with it. After all, you’re in the business of business, not website design. Just make sure you spend the money where it counts.
Website design can seem complicated, but with these steps, you’re on your way to a basic plan for an excellent site!